Blog posts by the tag: marketing

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Interactive Content

Maja Splete

Marketing & Social Media

Quizzes, personality tests, games and chatbots – users enjoy finding out about new offers in a fun way without having to leave the house, while brands are enjoying their increased sales. In today’s world, between the possibilities of international communication and rapidly changing tools, it is necessary for companies to keep up to date with […]

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Modern Transparency

Hussam

SailyGroup - Marketing

Introduction to Neuromarketing In the early 1990s, Harvard University Prof. Dr. Gerry Zaltman first used the functional Magnetic Resonance Imaging (fMRI) tool as part of a marketing research and patented a technique known as Zaltman Metaphor Elicitation Technique (ZMET) bringing Neuromarketing to the spotlight. However, the term has been coined and brought to literature by […]

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