Blog posts by the tag: Neuromarketing

To see all posts the blog posts click here.

Modern Transparency

Hussam

SailyGroup - Marketing

Introduction to Neuromarketing In the early 1990s, Harvard University Prof. Dr. Gerry Zaltman first used the functional Magnetic Resonance Imaging (fMRI) tool as part of a marketing research and patented a technique known as Zaltman Metaphor Elicitation Technique (ZMET) bringing Neuromarketing to the spotlight. However, the term has been coined and brought to literature by […]

more