Employee Spotlight: SEO Specialization



Published on:

October 6, 2023

“Continuous learning is the minimum requirement for success in any field”. This statement comes from the American author Brian Tracy, who specializes in particular in books from the field of business, self-development and leadership, and could not be more true. 

In order to feel changes in one’s life and make progress, it is essential to be open to new tasks and sometimes purposefully take the first step towards challenges. Acquiring new knowledge has a positive impact on one’s career, personal life and mental health and therefore should not be neglected at all. 

Today I will share my experience of continuous learning at SailyGroup based on my online training in search engine optimization. My name is Maja and I work as a student trainee in the marketing department, focusing in particular on content marketing management. This is a marketing technique that uses informative, advisory and entertaining content to address specific target groups and to acquire them for the company.

Search Engine Optimization Specialization at UC Davis

An important part of this field is search engine optimization, which is the practice of improving a website’s visibility in search and obtaining free organic traffic. Since I have already worked on a few modules on this topic in my studies, but could still learn a lot of well-founded and specific knowledge and SailyGroup wanted to support this procedure, the opportunity arose for me to participate in an advanced education.

The course I chose was offered online via the platform Coursera and was provided by the University of California Davis. In this case, the course divided into the following five modules:

  • Introduction to Google SEO
  • Google SEO Fundamental
  • Optimizing a Website for Google SEO
  • Advanced Content and Social Tactics to Optimize SEO
  • Google SEO Capstone Project 

Over the period of eight months, I became familiar with various basic terms, tactics, the timeline of development and technologies, as well as practical applications and procedures in the field of SEO on a weekly basis. Thereby I was able to gain detailed insights into the work of SEO specialists, acquire some practical skills and test my recently gained knowledge in online tests.

In addition, the course evaluations and feedback from the other learners were invaluable in improving my skills and addressing my weaknesses.

One of the most rewarding aspects of this learning experience was the Google SEO Capstone Project. This final module challenged me to develop a comprehensive SEO strategy for a real business. Through extensive research, analysis, and implementation of the techniques learned, I was able to create a practical and effective SEO plan. 

Conclusion and Understanding

The knowledge I gained in the online SEO course not only enhanced my understanding of search engine optimization, but also allowed me to effectively apply these insights to the specific needs of SailyGroup and our projects. The newly acquired expertise enabled me to contribute meaningfully to our content marketing strategies, resulting in improved website visibility and increased organic traffic.

In conclusion, my journey of continuous learning in search engine optimization has been both fulfilling and transformative. It has equipped me with the knowledge and skills necessary to be effective in my role at SailyGroup, and has reinforced my belief that lifelong learning is essential for personal and professional growth. As I continue to apply what I’ve learned and remain open to new challenges and opportunities, I look forward to continued success in the dynamic world of digital marketing.

In case you are also interested in the topic, you can find the course I participated in here. Furthermore you can find more exciting articles on various topics such as neuromarketing, digitalization, and sustainability in our blog section.

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